Friday, 28 November 2014

Extra Research in planning creation of Magaizne






What are the costs associated with publishing?
vs.
What are the total revenues earned?
The two tests that you need to prepare are:
#1 Evaluate your projected revenue#2 Analyze your magazine operational costs

#1 Advertisers - (who buy ads) #2 Subscriptions - (people who pay to receive the magazine)
#3 Newsstand Sales
There are a wide range of different kinds of magazines incorporating various combinations of revenue sources- local, free pick up magazines that rely totally on ad revenue to the niche subscriber magazines that carry no advertising and rely totally on subscriber and ancillary sources of revenue. Ancillary income is any additional source of revenue gained by marketing or selling products or services associated with a magazine title. An example would be t-shirts with the magazine's logo.
To be successful publisher's need to address the following:
A. Is there a market big enough to support the magazine?
B. Are there subscribers willing to pay for such a magazine? and how much are they willing to pay ?
C. Are advertisers interested in reaching this market and willing to pay for ads to do so?
Determine the costs associated with publishing your magazine title and then you will have a good barometer of how much revenue you will need to cover those costs...the average magazine can take years to become profitable - so you need to be prepared to have plenty of financial resources to cover the costs during the start up period of building your magazine brand to profitability.


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